Digital Marketing

Traditional content marketers focus on creating campaigns and individual articles. When they use AI, it’s often just to generate drafts…

So first off, what is duplicate content? Essentially, duplicate content is content that appears in more than one place on…

Every few years, a shiny new acronym takes over the SEO industry. This time, it’s Generative Engine Optimization (GEO), and…

Here are a few recommendations for lunch, dinner, snacks – you name it! All within walking distance of the MozCon…

When you pair it with an SEO tool like Moz Pro, you can show how optimising a specific page could lead…

SparkToro helped me understand that my ideal customers are women aged 30-40 who spend time on Reddit, Google, and Pinterest….

So I’ve heard a lot of folks kind of starting down here and saying, “Community is really important. This is…

Click on the whiteboard image above to open a high-resolution version in a new tab! Hey, Moz fans. Welcome back…

Align: Within the first second, visitors should feel confident they’ve found what they were looking for. This immediate connection is…

Missed MozCon London 2025? Discover key takeaways from top SEO experts on AI search, brand visibility, and content ROI to…

So step one to communicating really effectively with your senior SEO stakeholders is identifying the outcomes that matter to them….

If two pages rank (home page and careers page) but serve different purposes, that’s fine, but if there’s overlap, you…

Point two is citations. These pieces of content are still getting cited in AI Overviews or in ChatGPT. They still…

Step 1: Understand your buyer’s intent and awareness level  Before deciding which content formats to create, consider: The stakeholder’s role…

So key points, as I say, it’s a tab like News and like those other things.  Unlike News and like…

If you run a local business, you know the rush: a new five-star review drops, and you’re riding high on…

Now I am going to come over here and talk about best practices that we should be doing.  And I…

Purna Virji  — Principal Consultant & Global Program Manager at LinkedIn I’ve spoken at conferences worldwide but still need to disappear…

Is traditional SEO still worth it in an AI-first world? Learn how marketers are adapting to declining traffic, LLM search,…

One of the main things I’ve noticed at events is that people tend to zone out or get distracted during…

3. Impressions are good data Thirdly, impressions are just good data. There are a lot of things in SEO that…

Unlike previous updates where we might see evidence of some degree of reversal afterward, HC stands out as one factor…

According to Garrett, AI Overviews for local search are “still garbage,” and not much has changed since 2024. The same…

When it comes to making strategic decisions about your content strategy, it pays to consider multiple factors and data points…

Get your first look at the highly anticipated MozCon London 2025 schedule is here! Dive into a full day of…

Here are some tips to make your content retrieval-ready: Ensure every section can stand on its own because the AI…

What is AI Mode? Google announced that as of May 2025, AI Mode would be available to all users in…

Links still matter; that hasn’t changed. While tactics have evolved, they are still one of the key signals search engines…

If you’re not familiar with embeddings, think of them as mathematical representations of meaning. Instead of storing your literal search…

Stop chasing traffic and trends without the data. We know that SEO strategies need to be more agile than ever,…

The result was a fleet of intelligent SEO agents powered by Moz’s trusted API data and Relevance AI’s flexible and…

Marketers are under pressure to do more with less, but building your own tools isn’t as out of reach as…

I’m sharing a framework to help you align your brand and SEO, ensuring your presence is consistent and ready for…

So, once you realize there is some migration going on, here are some questions to ask. So first, a timeline….

Struggling to explain or understand technical SEO? These real-life analogies simplify technical concepts, making SEO easier to understand and teach.

Here’s what I’ll cover in my MozCon talk: Social listening before you build Before you build anything, you need to…

The key thing to remember is that small changes do make a big difference, and steady progress is far more…

Vanity metrics are frustrating because they don’t treat SEO like a profit-and-loss function, where each page has to earn its…

Startups would hit Series B and invest heavily in building content moats with aggressive velocity. I worked with content teams publishing…

So another way that is really helpful with stress is to have some techniques. This is a technique I created…

Discoverability no longer happens in one place. It’s earned through repetition across the ecosystem, including social media, influencer content, press…

I’ve worked with enough brands to spot the same problem every time: the click that gets the credit is rarely…

Custom event tracking gives you real insight into how users engage with your product, not just that they visited. It…

This year, MozCon is hittin’ the road to bring you fun and SEO insights. We’re excited to announce that London’s…

So some examples of businesses I would say probably shouldn’t bother.  Rolls-Royce Aerospace Rolls-Royce Aerospace are actually called Rolls-Royce Holdings…

Create multi-format content Most teams stop at blog posts, and that’s a big mistake. The brands that own the SERPs,…

And what I always encourage beginners to experiment with is get a Proof of Concept. Just see if these different…

Getting cited in generative engines doesn’t follow the same playbook as SEO. In fact, some tactics that work in traditional…

We’re talking about pain point pages, and what I mean by that is that these pages can actually be useful…

Multi-market Brand Authority has two practical advantages. First, if you primarily serve the UK, Canada, or Australia, you’re going to…

Set boundaries How to cultivate a successful mentoring relationship. I tell a story about when I did my counseling course…

The fourth one, which is like the more fun, the actual actionable stuff that you come here for, is you’re…

Struggling to turn SEO recommendations into results? Learn how clear communication and smart prioritization can bridge the gap and drive…

Before we can identify the keywords our competitors are ranking for, we have to first identify who our competitors are…

With SEOFOMO, SEO you might think it’s like a niche. Yes, it’s a niche, but a lot is happening all…

Want more numbers? I’ve got you: Look in your GA4 analytics right now and check how much traffic and conversions you…

Most SEOs can say they’ve struggled to explain the value of their work at one time or another. Explore tactics…

Prepare for feast and famine Almost every SEO freelancer has experienced feast or famine. One month, you might land multiple…

If I could say this honestly, one reason attribution is so difficult is that some executives just don’t get it….

Note the steady climb until Q3 (July) of 2023, with a precipitous drop into Q4 of 2023, followed by another,…

This step is essential; without it, Copilot won’t scan the page properly or provide an accurate summary​. Review skills, recommendations,…

Collect competitor URLs using Moz Site Crawl or a sitemap export. Next, import the URLs into Google Sheets and apply the…

Perplexity AI is an intelligent research assistant that delivers accurate results with cited sources, prompts, and follow-up questions. It remembers…

So in both of these cases, you can generate this very large number of URLs that are getting basically no…

Using the previous example of “buying a house” as the seed keyword, I’ve grouped my keywords by low lexical similarity….

How I use AI for conversion optimization First, you need to give AI a webpage for analysis  You can copy…

I encourage you to wear your empathy hat and think about the biggest problems digital marketers and SEOs face today….

When it comes to analyzing the root cause, we have several diagnostic tools we can use, and they reside on three different levels…

Some SEOs are often so focused on rankings and traffic that they fail to focus on the post-click experience and…

While high-volume keywords may seem appetizing, it doesn’t always yield meaningful returns. The initial psychological response to seeing high-volume keywords…

Now my final one and probably the one that most people struggle with is being agile and adaptive. What this…

Based on our depth of experience in keyword research, we’ve developed four perspectives to give you a bird’s eye view…

In SEO, results take time. Hence, it is important to keep clients informed and engaged during onboarding to retain them. GUIDEcx…

Well, actually, there’s lots of influencing factors you need to consider from an SEO perspective. And the first one that…

While Moz’s Domain Authority (DA) isn’t a ranking factor, the Ziff Davis study confirms it’s a strong directional indicator of…

This template allows for a nuanced assessment, helping you prioritize which content to retain, update, or remove. Performance benchmarking After…

So now you’re like, “Okay, but Purna, how do I measure it all?” It’s not that hard. What I’ve really…

Use Canonical tags Canonical tags are an effective way to resolve keyword cannibalization without removing duplicate pages. They tell search…

With the new year underway, you may be wondering what strategies you should implement for maximum SEO success in 2025….

Here’s how these tools can help: Topic generation: Input a seed keyword or query, and the tool suggests trending topics…

The last thing I want to talk about is who is actually appearing in AI overviews.    So at the…

Using a dedicated Googlebot browser simplifies technical SEO audits and improves the accuracy of your results. Here’s why: 1. Convenience…

Here’s how to build and use prompt libraries effectively: Create reusable prompts: Identify recurring tasks, such as generating title tags, meta…

So, as I mentioned, your striking distance keywords are pages on your site that are already ranking, but they’re not…

If one channel shows a drop, but the others hold up, usually you suspect something went wrong with that channel….

Archive.org is an invaluable tool for SEO tasks, funded by donations. If you search for a domain and select the “URLs”…

So, let’s imagine you wake up one day and are on page 1 for “men’s blazers.” We all want to…

Using a dedicated Googlebot browser simplifies technical SEO audits and improves the accuracy of your results. Here’s why: 1. Convenience…

There are four primary ways we collaborate with external contributors on Moz content The Moz Blog Whiteboard Friday The Practical…

Now, before we kinda dive into that, I wanna make sure everybody understands what I’m talking about when I say…

Google’s suggestion that off-topic content might be targeted by the algorithm made a lot of people nervous, and for good…

All right, last question you’re gonna ask yourself, is this video helping to drive sales? I’m sure that you have…

Managing local SEO for your business shouldn’t require juggling multiple tools or endless hours of manual listing management. That’s why…

Debugging endless code, racing against deadlines, and juggling clunky tools—sounds like just another day in the life of a developer….

Caitlin Hathaway — Audience Development at MVF Prediction: I predict that 2025 will be the year brands focus on diversifying content strategies…

Managing reports in Looker Studio feels overwhelming when working with various data sources. To make this process more efficient, I…

So before we kick off, there are a few things that you’ll need in terms of data in order to…

As a content creator, I spend a lot of time creating videos, graphics, and slides for speaking engagements. It takes…

Now you have a really good sizable SEO list of keywords. But what about coming outside of SEO? What else…

Looking for SEO AI tools to improve your process and workflows? Mike King shares 24 ways he’s using AI plus…

Struggling to keep up with SEO changes and traffic drops? Lily Ray shares 17 strategies on the future of SEO…

If you’re an existing Moz Local customer, you may be wondering, “What does this mean for me?” We’ve got you…

Look, I know it’s tempting to skip the foundational bits of a guide or a course, jump straight into SEO…

Black Friday, the day after Thanksgiving in the United States, marks the official start of the holiday shopping season. Traditionally,…

Up next, we have price anchoring. So price anchoring is a great mental model that has lots of different strengths…

8. Infuse content with empathy Empathy in content creation means anticipating user needs, guiding them through challenges, and creating a…

Comprehensive organization schema markup But for Google, you need to go a step further into semantics. Everything you just said…

This post expands on something I discussed in my talk at MozCon two years ago: I believe that a lot…

Now, let’s move on to automating monotony. I think for most people, we think of automation as super technical or,…

This release is a landmark event because we migrated MozBar to V3 of the Moz API. As software developers &…

So just to quickly recap, what I found was sites that had lost in the September 2023 and March 2024…

Here at Moz, we’re always looking for ways to build our community of like-minded SEO enthusiasts who enjoy the constant…

What I believe and why I think SEO content has a packaging problem, is because the traditional way that we,…

Keep location & language in mind If you’re tracking globally, word choice matters. For instance, in the UK, you push…

Google has long been a little bit cryptic about major algorithm updates. Way back in 2011, with the launch of…

Now, in terms of the channels that you can go through, and I will acknowledge I’m paid. So a lot…

Many SEOs believe that experience automatically qualifies them for leadership roles. However, leading a department requires more than SEO expertise….

Final way I recommend using ChatGPT for SEO is really creating your custom tools. I think one of the biggest…

So we’re gonna dive right in. I’m gonna give you some really practical ways of tackling this challenge, and we’re…

Content refreshes are a large part of Pipedrive’s SEO strategy. There are many ways to optimize content, but here’s the…

So when we’re in BigQuery, how do we actually build this dashboard? So BigQuery uses SQL, which is just a…

Do the same thing for each subsequent “URL # links to A?” rows.The reference to column B “Links to Target…

Host: Chima Mmeje Topics: SEO, digital PR, eCommerce, marketing strategies, and more Frequency: Every 2 weeks Where to listen: YouTube,…

But Ross, I don’t know how to go into Reddit. Reddit hates marketers. You’re right, it does. I’ve been blocked…

Moz’s own Tom Capper gave a fascinating talk on the critical importance of understanding how Google views search intent as…

Here’s how I approach prospecting: I start by using Google Search operators to find relevant websites. For example, suppose my…

Now, as I mentioned, there are caveats when it comes to optimizing. It is appearing. It’s like the featured snippet…

When you really dig deep into the fundamentals of SEO, it has everything to do with emotion. Search engines use…

A: This topic has come to the fore, especially since Google’s rollout of the Possum filter on September 1, 2016….

So, how do we communicate the value of SEO beyond just that traffic and maybe leads to your senior management…

At the outset of today’s column, I referenced the Google leak in passing. If you’d like to hear more commentary…

Are you still sleeping on brand as a ranking factor? Explore Tom’s detailed takeaways from the Google leak, with an…

Every solid business or organization needs an overall unique sales/value proposition (USP/UVP), but individual offerings need one, too, to differentiate…

But what you need to think about is the fact that consistency is going to be key because what you…

The Ace Twitter thread began with a profile expressing disbelief that the brand should still be operating if it couldn’t…

I can assume that if Google algorithms can tell whether an entity is relevant to a topic, they can also…

The final idea is article Schema. Google has said before that they love structured data. It helps them understand the…

This specific page is a magnet for over 9,500 monthly visitors through organic search, ranking for more than 16,400 keywords,…

Here is an alphabetized starter list I’ve put together of common categories for a variety of places of worship, but…

Learn how to integrate SEO and paid search into your marketing strategy in order to avoid unnecessary spending, have a…

And… that’s a wrap! Catch up on the second and final day of MozCon 2024 in this day-two recap.

In his inaugural MozCon talk, Garrett Sussman explored the untapped influence of searcher bias in SEO. Following up on his…

When ChatGPT captured the public imagination in early 2023, there was a scramble at many companies to launch “AI” features….

Now, I must say the way this is written about in the documentation is quite arcane. There’s a lot of…

If your face is still hot from having a really poor experience at a local business, you can forget to…

Even if you weren’t born yet in 1980, you may have heard this American pop culture catchphrase stemming from an…

So, some of these stories become more interesting when, instead of presence, we look at share of voice. So, share…

Here’s a challenge: search “SEO RFP” on Google. Click on the results, and tell me how similar they are. We…

At the start of the March Core and Spam updates, Google claimed it intended to reduce unhelpful content in search…

Discover how to optimize your e-commerce website’s sitemap with Stevy’s six steps in this edition of Whiteboard Friday.

So you’ve secured your ticket to an industry event—lucky you! It’s time to gear up and make the most of…

And it is. SEO action tip Use power words in your titles and meta descriptions. Don’t overdo it, but see…

These aren’t easy questions. On the one hand, many of these sites do clearly fit Google’s warning and were using…

Seattle Asian Art Museum Located at Volunteer Park in the Capitol Hill neighborhood of Seattle, the Seattle Asian Art Museum…

So, to be able to do this, you can actually conduct content audits for your website if you are an…

Prerequisites First, you’ll need a CSV containing all your internal links. At the very least, your file should have a…

Know your value It’s essential for women to recognize their worth and advocate for themselves in the workplace. It’s important…

Here, there are options to: Spruce up the styling with fonts and colors Control how and when the popup appears…

So one of them is a lot of SEOs right now, and a lot of website owners are saying that…

Why do visitors who start on service pages convert into leads? Because they have commercial intent. Every SEO learned this…

Decide on the type of agency Before moving to an agency, research it well. Decide whether to work in a…

Download a PDF version of the above checklist for your office or to share with employees to ensure you’re having…

So let’s do priority first because this is the big one. Canonicals Firstly, we’re going to take things off in…

Let’s consider the example of developing author pages for a blog. At first glance, this may seem straightforward, but it…

While AI can produce content en masse, it often lacks the personal touch and depth that E-E-A-T demands. Here are…

We also set up a completely separate practitioner listing that brought in another 80—90 calls a month without competing at…

Now, when you’re thinking about going headless, there are a couple of things to know. Well, first off, is how…

I will make three arguments for leaving your website totally unblocked for AI bots: Present-day traffic acquisition Present-day brand exposure…

Do you know what good looks like? Building on the example above, a skill set that will become increasingly vital…

To achieve the desired outcomes, we implemented a comprehensive migration strategy. Our approach involved the following key steps and activities:…

However, we’re putting that to one side for today. I just want to talk about not necessarily traditional organic results,…

Now, let’s deal with the task at hand. Now that you have calmed yourself down and got a clear head,…

Start by taking in these three home truths: 1. You’re not wrong… some people’s online behavior can be anti-social If,…

Now what can you do about it? Now, again, there’s no one silver bullet. If you do all these things,…

Content: Blog posts, videos, podcasts, whitepapers, webinars, industry reports, etc. Structure: Tagged by type, solution, audience, author, industry, topic, etc….

Once your site is successfully connected, you should have another tab open the URL of the site you entered with…

7:30am — Registration & breakfast 9:00am — Opening Remarks + State of the Industry Ethan Hayes Moz’s new General Manager…

A good way of understanding how your users are engaging in the content to begin with because you could use…

Ultimately, Google’s “weather” isn’t a natural phenomenon — it’s driven by human choices, reactions, and, occasionally, mistakes. Whether the changes…

Multinational fast food chains are one of the best-known examples of recognizing that product menus may sometimes have to change…

While globalization has connected the world like never before, successful localization requires more than surface-level translation. By aligning content with…

So what are the key takeaways, and how do you kind of put this into practice and get going into…

How significant? Enough that Near Media needed to produce a visual glossary to help us all understand what the new…

Choice overload is partially why users choose familiar options, and this is why leveraging familiarity can be a superpower to…

These three common scenarios can stand in the way of earning the love, loyalty, and friendship of your customers. Fortunately,…

Next up, we have images, and here, a few different things are happening on the search results. We might see…

AI opens up a universe of opportunities. As new AI tools emerge every day, so do new ways of using…

So, let’s get into some E-E-A-T quick wins. Use real authors Quick win number one: use real authors. This is…

Edited by Emilie Martin The short answer is yes. Businesses that rely on Google Search to bring traffic and revenue…

It’s no surprise that in 2024, the main theme that we’re going to see is how to manage SEO in…

So you know your Difficulty benchmark, and you’ve compared it to your current list of target keywords to better fortify…

You’re hearing it everywhere these days that your local business has got to have video to keep up with the…

Next we’ll ask about pain points for this specific user journey stage. Think of it as a follow-up question. Let’s…

2. Understand topical authority: Keywords vs. entities Google has been talking about topical authority for a long time, and in…

Strategic: Before delving into the technical audit head-on, consider the following framework shared by Aleyda Solis: Business Type Project Website…

If the community you serve has a local forum, now is the time to become a regular participant there. An…

So this chart was looking at the percentage of positions that had one consistent URL. But I was also interested…

Results were mixed, but as a rule, most people found ideation and outreach the most difficult. Outreach Outreach is difficult,…

The repetitiveness of FAQs can seem like a bit of a local business hassle, but there’s treasure hidden in them…