England’s players will be met with personalised messages from fans when they enter the Twickenham dressing room on Saturday.
In attempts to strengthen the bond between England’s players and supporters, fans will also enjoy an improved matchday experience including more special effects and ‘big screen content’.
Captain Jamie George made it his priority upon replacing Owen Farrell to improve relations between the England squad and their fans.
An RFU statement read: “At the start of this Six Nations campaign, with a new captain and new players coming into the team, we held meetings with Jamie and the playing group to understand how they would like to see the match day experience at Twickenham evolve over time.
“We will be using this feedback to find new and innovative ways of engaging with fans through social media and in stadium experiences.
“For this Six Nations we have new branding in and around the changing rooms including personalised messages for players.
“In the Twickenham Stadium bowl there will be more special effects, big screen content and increased utilisation of match day stats.
“As we saw in Rome players always appreciate the support of our England fans and we look forward to seeing and hearing more of that this weekend.”
