Perodua has added another foreign market to its export portfolio, with the brand now having made its way to Bangladesh. Last month, the national automaker inked a deal with PHP Motors, a subsidiary of the PHP Family, for the latter to assemble and sell its vehicle models in the country.
According to The Business Standard, PHP Motors is launching four Perodua models in Dhaka today. The four models are the Axia, Myvi, Bezza and Aruz, and will be assembled at the company’s Saraipara Halishahar plant in Chattogram (formerly Chittagong). PHP Motors MD Mohammed Akther Parvez added that there were plans to expand the line-up in the coming future.
“Perodua has six models. We are working on all the models. Initially, we will assemble (these) four models in our factory and sell them. The other models (the Alza and Ativa) will also be assembled and launched soon,” he said.
If the PHP name sounds familiar, that’s because the company used to handle Proton. Proton is now represented in Bangladesh by local conglomerate Rancon, which is set to assemble the X90 in the country later this year.
Although PHP has terminated its agreement with Proton, it said it would honour all existing warranties for Proton vehicles. “While signing the agreement with Perodua, we have included this condition to allow us to provide after-sales services to previously sold Proton cars and they have appreciated our commitment,” Akther said.
PHP’s factory is capable of assembling 1,200 units a year. With over 400 employees, the plant can assemble 36 cars in three shifts a day (12 in each shift). The company said that the facility has been running at full capacity since 2019.
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